Lover is an Australian fashion label founded in 2001 by designers Susien Chong and Nic Briand. Originally the Label was a weekend stall and the Bondi Markets in Sydney with a small collection of random separates. Over the years Lover has risen to fame in Australia and has developed a strong following by celebrities, models and bloggers.
Designer, Nic Briand says that each collection has a ‘narrative and central character’. Briand’s influences tend to be ‘heavier’, whereas Chong’s are ‘softer’. Self-described as ‘same album, different songs’. They have mixed their individual tastes to create an influential, innovative label.
I only recently found out about this label and it was due to seeing amazing dresses of theirs in magazines and on social networking platforms, such as instagram, and thinking ‘I need that’. Lover has a classic feel by using colours such as blacks, reds and royal blues but add their own innovative new look by adding unique floral lace prints and subtle cut outs. They have a creative way of keeping it simple, yet very fresh.
Victoria’s Secret Angels Alessandra Ambrosio, Candice Swanepoel and Australia's very own, Miranda Kerr have both been spotted wearing pieces from Lovers Northern Hemisphere SS2012 collection and their Southern Hemisphere AW2013 collection. Australian Blogger, Jessica Stein (tuulavintage.com) is also often spotted wearing pieces from the label.
Talk to you soon